Be Youthful Now

Archive for the ‘Cosmetics’ Category

The aging process begins when we enter the world and the effects of aging are evident in our bodies through out our lives. Beginning in our 20′s, the signs of aging start to become noticeable. Genetically programmed chronologic aging causes changes in collagen and elastin, the connective tissues that supply firmness and elasticity to the skin.

The genetic program of individuals is different, so the loss of skin firmness and elasticity occurs at different rates and different times in one individual as compared to another. As skin becomes less elastic, it also becomes drier and underlying fat padding begins to disappear. With the loss of underlying support by fat padding and connective tissues, the skin begins to sag; it appears less supple and wrinkles form. Although wrinkles, lines and age spots are formed by the natural effects of getting older, one way to prevent them from appearing early on in life is to avoid direct sunlight and use sunscreens with SPF’s 15 or higher. And, although most of us have some form of sun-damaged skin, there are ways to regain healthy, smooth skin. Read the rest of this entry »

During the last 10 years more attention is paid to the anti aging skin care. Developments within this category were influenced by such factors as competition among the major brands, introduction of new technologies and new ingredients, as well as worldwide increase in demand for the so-called “rejuvenating cosmetics”. People have no intentions of putting up with aging. Today they are turning to alternative therapies and anti aging products; however, they will not spend money on products which do not produce the wished results.

First anti aging skin care products appeared during the late 1980s. The first liposome ingredient delivery system was part of first generation anti aging skin care.

David Jago, an expert in the market analysis for MINTEL, evaluates the changes, which have taken place since then: “At present, the special properties, ingredients and benefits of the products are clearly shown on the label. In the late 1980s, it was only said that those products were firming, softening the skin, reducing lines etc., but their functional ingredients were usually not disclosed. Todays press often informs us of specific ingredients and their benefits, thus contributing to the consumers education”. As a result, there appeared a category of skin care products intended for specific age groups or needs. Usually, women aim at making their aging skin look younger, or their young skin – healthier.

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